We’ve noticed that matcha puddings have become much more prominent in London, with gloriously green matcha soft serve in particular popping up all over our Instagram feed.

Ice-cream break😁O-matcha soft serve🍦. . . #matcha #greentea #matchaicecream #greenteaicecream #greentealover #softserve #icecream #icecreamlover #sweettooth #tsujiri #caryneloveicecream

A post shared by Caryne💋 (@carynelee_) on Oct 9, 2016 at 1:14am PDT

Green tea flavouring has been popular in Asian desserts for a long time. Made from finely ground powder of specially grown and processed green tea, matcha has a delicate earthy flavour. For those who don’t like their desserts too sweet, matcha is perfect. Because it comes in powder form, it can be used to flavour all manner of sweet treats. It also has the most incredible, eye catching bright green hue.

Matcha Cookies perfect for y your breakfast treat. 📷@maverickmatcha #matchacookies #matcha #matchachef #matchagreenteapowder #cookies #eat #foodie #indulge #wholesome # fitness #wellness #nourish #glutenfree #love #like #share #foodgasm #greentea #cafe #happiness #breakfast #vegan #organic #naturalfood

A post shared by Matcha Recipes (@matchachef) on Oct 7, 2015 at 2:07pm PDT

Yey! Mountain of matcha mochi 💚😘💚 look at how green it is and looks soft too! Yummy afternoon post from @luxecfoodie

A post shared by Matcha Recipes (@matchachef) on Oct 3, 2016 at 1:35am PDT

Matcha bars with berries 😜😜😘 Photo repost from @gangangangangancheng 😜😜🍵

A post shared by Matcha Recipes (@matchachef) on Jul 24, 2016 at 10:23pm PDT

A couple of weeks ago I was strolling around our favourite supermarket in Chinatown, New Loon Moon, when I spotted a box of instant matcha pudding. In the past I’ve tried the coconut and mango variants of these types of pudding with mixed results. Sometimes the flavour is far too artificial, at other times the pudding firms up in an unpleasant plasticky way. But every now and again, Asian instant puddings can actually be really tasty and refreshing, like an Eastern version of classic strawberry jelly. Intrigued by this green tea variety, I duly popped the box in my basket. Check out the video below to hear our verdict as we taste the pudding for the first time.